We talk to a lot of producers about what will help your product sell but this season we wanted to outline some notable issues that could affect the saleability of your Hay.
Here they are:
Not Knowing The Quality Of Your Hay
» Have you got your Hay Quality Assured (Feed Tested, Visually Graded etc)?. These are all important marketing tools that the Feed Central selling system tackles first when we market Hay for sale. By knowing these things, the buyer will understand the true quality of the Hay.
Wrong Price Point
» If you’re not keeping yourself up to date with the market (you can do this easily by reading our monthly Hay market report or reading our weekly Feed Registry) then the chances of your product being at the wrong price point are extremely high. The market can move quickly with price; it’s important you keep yourself in the loop.
Not Keeping Your Advertising Up-to-Date
» Whether you advertise with Feed Central, in the local paper, social media, online or anywhere else you must keep your advertisement up-to-date with the correct description, price, details and quantity. Buyers don’t know what they don’t know.
Poor Quality
» Poor quality Hay will sell last. It’s what we see every year, buyers want quality, so they snap up those deals first. Poor quality Hay must be priced appropriately, and producers need to understand that it may get picked last. That doesn’t mean it won’t move, (unless quality is very poor) but it won’t move fast.
Damaged Product
» Weather or rodent damage will negatively affect the saleability of your Hay. Buyers want quality.
Inconsistent Bale Weights
» Buyers want to know the true weight of your bales and they want them to be heavy!
Strange Bale Sizes
» 8x4x3 is what the majority of the market wants.
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